| Company name & few words about your product, general features & main advantages |
| Website address (if you already have one) |
| Clients (age, sex ,income, interests) |
| Competitors & their features, strenghts & weaknesses |
| Some words about your marketing & selling strategy |
| Future website structure & features |
| Overall style (business, entertainment, promotional, etc.) |
| Design elements you'd like to use & preferable colour scheme |